Local SEO (Search Engine Optimization) is the process of optimizing your online presence so your practice appears when people search for terms like: “chiropractor near me” “back pain chiropractor in Houston” “best chiropractor for sciatica” Unlike general SEO, local SEO focuses on ranking in your geographic area, especially in the Google Map Pack (Top 3 listings). For chiropractors, this is critical because: Patients want care close to home Searches are high intent (they’re r